Evine (aka ShopHQ) was a home shopping network and e-commerce company, selling everything from clothing & jewelry to home & kitchen items. During my time with the company, I worked on a large variety of assets - including website, email, and television graphics, as well as social media posts.

Some of the challenges in this role were keeping up with a very fast-paced, ever-changing retail environment, as well as finding a balance between many brands all being featured within the same channels. I collaborated with copywriters, art directors, and photographers regularly to maintain the integrity and vibe of each brand, while also supporting company events and company branding.

Surescripts is a health information technology company. They aim to make health intelligence sharing simpler and more secure across the many healthcare touchpoints.

During my time at Surescripts, I worked on a wide variety of assets - social media posts, print and digital advertisements, case studies, tradeshow graphics and more.

My main goals as a designer were to help increase brand awareness and help make a very complex industry easier to understand and trust in.

Decadent Desserts was a small bakery located in Mankato, Minnesota. They made a variety of desserts, including cupcakes, cake pops, cheesecake and wedding cakes.

The quality of decoration and flavor was high, but their existing branding didn't reflect that as well as it could. The goal of my rebranding project was to give them elegance and a more upscale look to match the quality of their offerings.

My role at Kraus-Anderson is split into two main priorities - supporting the Kraus-Anderson brand and supporting the company’s work on referendums.

Kraus-Anderson brand: My focus is to help expand the brand look & feel and ensure consistency through a variety of assets. A sampling of the work I’ve done so far are advertisements, tradeshow banners & giveaway items, and specialized documents, such as the sustainability document pictured.

Referendums: Our goal on the referendum team is to provide our clients with communications support to reach and inform their communities on the proposals they will be putting on their ballots. Common support pieces are informational mailers, website graphics, social media graphics and larger signage. In the past year, 4 of the 5 referendums that I have helped support have seen their questions pass on Election Day.

Coco + Carmen is a B2C e-commerce fashion brand that sells apparel, handbags, jewelry and other accessories.

Within the Coco + Carmen brand, I created website graphics and promotional emails. In addition, I had a hand in planning content, content creation, copywriting and scheduling for the social media channels to further promote the brand online.

During my internship with The Lacek Group, I worked on the Starwood Preferred Guest (SPG) account. SPG is the rewards program for Starwood Hotels & Resorts Worldwide (now under Marriott).

Working under the Creative Director, I helped create website graphics and promotional materials for the various hotel brands within Starwood. I also assisted with production work to create materials in a variety of different languages.

tgbBRANDS is a B2B wholesale company, featuring a variety of brands, including Coco + Carmen, Ginger Snaps Jewelry and WHISPERS earrings.

While at tgbBRANDS, I helped to promote the latest product offerings in a variety of ways, including emails, website graphics, showroom signage, package inserts, store signage and more. In addition, I also assisted in production work to create the bi-annual catalogs for customers to shop from.

Genz-Ryan provides plumbing, heating and cooling services in the Twin Cities metro area.

I have done some freelance work with them, including some SouthWest Transit station graphics (pictured) & social media posts to promote the brand & the latest deals.

Maverick Virtual Family is a simulation app that I collaborated on at Buro507. The purpose of this app is for use in the Minnesota State University, Mankato nursing department for real-life simulations throughout students' education.

It is structured like an electronic health record, and will function as such. This project was a collaborative effort with other designers, developers and members of the nursing department.

My personal contributions to this project include designs of pages within the app, toolbar elements and all of the icons within the app.

(This app does NOT violate HIPAA, as all information within it is purely fictional.)

Over my design career, I've had the opportunity to make a lot of logos. This is a sampling of what I've created - both final and pitched creative.